Friday, May 18, 2012

The Gplus and Sugar Story

I have been contemplating on doing this post for a very long time: not because of my employer (thuis piece represents my own opinion and not that of my employer) but because of the very similarities I observed between GPlus and Sugar. Atleast if the fairy stories my mum used to tell me are anything to go by. So while growing up back in the village, we grew sugar cane. My mum was very strict about the same and we could never cut a cane without her consent. We loved chewing the canes: the raw sweetness of sucrose or is it maltose? (whatever, my biology is long gone with High school). One day on one of those occasion when we had fireside stories after having supper. We urged mum to tell us a story. After much hesitation and thought, she asked " Alright, do u know how we came to start using Sugar?". We nodded in disapproval as she adjusted her sit . She went on to narrate to us how when the "Mzungu" invaded our fertile land. How he came with the promise and lots of goodies. The promise of education, the promise of good food and the promise of peace. However, very few if not non ofour people could take his ways. The mzungu wanted our people to taste and have a better life. But we were used to oyr chaotic and archaic system. We needed not a mzungu coming all the way to build for us a railway line that would only allow popel from other places to come and invade us. To build for us hospitals where we would be pricked with painful needles, to build schools that would keep pour boys and girls away most of the day. This would delay them to get married for ladies and hence delay the much anticipated bride price. Who would take care of the herd while the boys were locked away in school and who would teach the girls how to be good wives? To cut a long boring story short, the mzungu employed a few natives. He gave them sugar. The white/brown powdre that did the magic. So the work of the scouts/askaris was to give sugar to tha natives and seeing how sweet it was, hopefully they would then listen and perhaps adapot what the mzungu hafd. However it was no easy walk in the park even for the natives. The locals couldnt take the sugar. So what the natives would do , they would identify a few of their own and together, they would charge and run after him, put sugar in his mouth and when he realized actually it was sweet, he would wide open his myth and forget about the imminent danger he was in. so slowly by slowly, people started to adapt sugar, they realized how sweet and good it was and ultimatyelt i dont need to remind you that despite ugar prices sky rocketing upto Ksh.300, we still buy it. The analogy to this is the gplus stoy, relaxed and comfortable are we with our ways of life of "facebook" and twitter that we tend to think we dont need gplus. So Google is doing what the Mzungu did, he has an army of locals to makes us feel and actually know that gplus is sweet, just like sugar. Celebs, employees and locals are turning onto gplus to increase their online visiblity throuh Google Search just like the locals increased their influence with Mzungu and become wealthy.

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